How to hype electric mobility.
You get people excited about electric cars by making one that does a sub-10 quarter mile, not by throwing a cocktail party.
Mercedes-Benz
No, car, I don’t want to talk.
Building smartphones interfaces is hard. Android and iOS have been evolving over a decade and still don’t have it right, so why are carmakers doing it now?
Regular car manufacturers miss the electric hype
Traditional car makers are finally bending to the electric demand, but they’re still getting it horribly wrong. Here’s what they don’t get about the hype