Applying logic to foil the emotive marketing of the automobile as something more than just a form of transport.
Formula 1 is playing the wrong sound track. Former SA racing legend Tschops Sipuka gives his take on what F1 is missing, and Covid-19.
When Ford handed a Mustang Mach E to its performance skunkworks division RTR it was an electric vehicle marketing master stroke.
Jaguar Land Rover made some bold claims, but luckily I have the receipts for that cheque their marketing team just wrote.
After years of cranking out concepts and teasing eager consumers to stay relevant, Volkswagen is finally reshaping its business to survive the electric future.
The newly announced Tesla Cybertruck is exactly the brutal kind of ugly the world needs right now, and it may be the most important car on the planet.
Ford deciding to electrify the Mustang is one thing, but turning it into an SUV and running on the VW charging network is a big deal.
Seems the VW answer to #DieselGate is to put out the Golf before the ID.3 and I really don’t get why the world’s biggest carmaker would do that.
This may be the best electric car on sale next year, but I’m happy that Volvo isn’t being too shouty about the still unproven XC40 Recharge.
I love it when carmakers listen to my advice, and it’s the best when my favourite brand does it. Volvo are on to a winning idea with Android Auto.
This is what you get when you try sell the hype instead of the product substance: an electric vehicle road trip with a ridiculously high carbon bill.
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