
How to hype electric mobility.
You get people excited about electric cars by making one that does a sub-10 quarter mile, not by throwing a cocktail party.
You get people excited about electric cars by making one that does a sub-10 quarter mile, not by throwing a cocktail party.
Traditional car makers are finally bending to the electric demand, but they’re still getting it horribly wrong. Here’s what they don’t get about the hype
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